To create the identity of a brewery company for craft beer. To create advertising poster, direct mail, table menu and T-shirt for promotion campaign to introduce the brand to the market.
August 08, 2021
This research stage took me most of the time for the project. The more I research, the better improvement I can make.
The challenging thing is to choose the suitable typography which gives emphasis on the brand identity. I had to experience with different fonts and do more research on the vintage combination pairs. I also did some research with the keyword “old sailor tattoo look” for inspiration.
I used real animals photos for reference, sketched them out Ion paper and redrew with Adobe Illustrator in black and white.
The addition elements and frames were added after I research some vintage frames and decorative elements.
At first, I want to use black and white only. Then I reread my brand target audience charateristics which are dynamic, cool and festive so I changed to strong and heavy colours. They still look vintage and cool, this change didn’t affect much of the brand identity.
from pixel to print
from simplicity to complexity
from start to finish
