To create the identity of a brewery company for craft beer. To create advertising poster, direct mail, table menu and T-shirt for promotion campaign to introduce the brand to the market.
August 08, 2021
This research stage took me most of the time for the project. The more I research, the better improvement I can make.
The challenging thing is to choose the suitable typography which gives emphasis on the brand identity. I had to experience with different fonts and do more research on the vintage combination pairs. I also did some research with the keyword “old sailor tattoo look” for inspiration.
I used real animals photos for reference, sketched them out Ion paper and redrew with Adobe Illustrator in black and white.
The addition elements and frames were added after I research some vintage frames and decorative elements.
At first, I want to use black and white only. Then I reread my brand target audience charateristics which are dynamic, cool and festive so I changed to strong and heavy colours. They still look vintage and cool, this change didn’t affect much of the brand identity.