Illustration

Maneki Neko Toy Illustration

To leverage Adobe Illustrator to meticulously redraw an existing toy with enhanced visual appeal and subsequently create an engaging infographic that effectively communicates the toy's features, benefits, and uniqueness. The goal is to produce promotional material that captures the attention of the target audience and encourages interest and purchase.

Project objective

To leverage Adobe Illustrator to meticulously redraw an existing toy with enhanced visual appeal and subsequently create an engaging infographic that effectively communicates the toy's features, benefits, and uniqueness. The goal is to produce promotional material that captures the attention of the target audience and encourages interest and purchase.

date

June 20, 2021

design items
  • Flat Illustration
  • 3D Illustration
  • Infographic Illustration
tools
  • Adobe Illustrator

Process

1. Redrawing Existing Toy:

  • Utilize Adobe Illustrator to redraw the existing toy with precision and attention to detail.
  • Enhance the visual aspects, ensuring a polished and professional appearance.

2. Maintaining Brand Consistency:

  • Ensure that the redrawn toy aligns with the brand identity and style guidelines.
  • Use consistent colors, fonts, and design elements to reinforce brand recognition.

3. Highlighting Key Features:

  • Identify and emphasize the key features and functionalities of the toy that set it apart from competitors.
  • Integrate visual cues to showcase the toy's unique selling points.

4. Infographic Creation:

  • Develop an infographic layout that intuitively guides the viewer through the toy's features, benefits, and usage.
  • Utilize Adobe Illustrator's tools to create visually appealing icons, charts, and graphics for easy comprehension.

5. Visual Hierarchy and Flow:

  • Establish a clear visual hierarchy within the infographic, guiding the viewer's attention from one point to another.
  • Ensure a logical flow that tells a story, starting with an introduction and progressing through key details.

6. Use of Engaging Graphics:

  • Incorporate eye-catching graphics and illustrations to make the infographic visually appealing.
  • Design elements that resonate with the target audience and evoke a positive emotional response.

7. Color Psychology:

  1. Strategically choose colors that align with the toy's brand and evoke positive emotions.
  2. Use color psychology to convey information and create a cohesive and aesthetically pleasing infographic.

8. Typography for Readability:

  • Select readable fonts that complement the overall design and enhance the infographic's readability.
  • Ensure a harmonious balance between text and visual elements.

Project Outcome:The successful completion of this project will result in a visually appealing and informative infographic that effectively promotes the redesigned toy, attracting the target audience's attention and generating interest in the product.

I created this with Adobe Illustrator. It took time to learn to use the tool properly. Using Mesh was challenging for me at first but I got used to it after hours drawing. I found that I love this tool very much. This will help me a lot in my future illustrating process.

• 3D Illustration

Mesh is a useful tool when it comes to illustrate3D, it makes the product looks more realistic by adding different colour values.The whole drawing process was around 10 hours.

 • Infographic

I collected some information about the toy and planned the layout to make infographic so that the illustrations were effective but not redundant. The colour scheme was also taken from the toy to make it more consistent.

Images

Maneki Neko Sketches

Maneki Neko – 2D/ 3D Illustration

Maneki Neko – 3D Illustration

Maneki Neko – Infographic Illustration