To create an immersive and visually captivating game user interface (UI) that mirrors the engaging experience of popular games, enhancing user engagement and enjoyment. Using this game as a appealing way to create a comprehensive promotion campaign for a shopping mall that strategically drives foot traffic, enhances brand visibility, and boosts sales through compelling visuals and targeted marketing efforts. (The Westmount Mall with student demographic.)
To create an immersive and visually captivating game user interface (UI) that mirrors the engaging experience of popular games, enhancing user engagement and enjoyment. Using this game as a appealing way to create a comprehensive promotion campaign for a shopping mall that strategically drives foot traffic, enhances brand visibility, and boosts sales through compelling visuals and targeted marketing efforts. (The Westmount Mall with student demographic.)
April 3, 2023
1. Research and Analysis:
2. Define Technical Requirements:
3. Conceptualization:
4. Wireframing:
5. UI Design:
6. Asset Exportation:
7. Consistent Design Dimensions:
8. Responsive Design:
9. Texture Atlases:
10. Animation Prototyping:
This project took me great time to draw in every UI elements in Adobe Illustrator. I had to select the colours and fonts carefully. The result came out satisfying.
The concept is about Easter and the target audience is students so I decided to illustrate all the Easter elements including bunny, chick, eggs, and candies. The whole process was around 2 weeks to complete all the characters and the Game UI. I paid a lot of effort to each detail on the characters.
This card was made to give customers when they buy something above 50$ at the mall. This included the QR code to the app and the Code to unlock new mission. The design was simple and to the point with some decorative elements in the game.